Axon is AppLovin's ad platform. Connect AppLovin and your own Axon creatives show up in Upspring at creative and creative-set level, so you can analyze them next to your other channels.
There's no sign-in flow here. Like TripleWhale and Northbeam, AppLovin is connected per space with an API key.
What you need
Admin access on your AppLovin account.
Admin rights in Upspring. Only an admin can connect a data source. For everyone else the button is disabled.
Connect AppLovin (Axon)
1. Open your space's data sources
Click the gear icon at the bottom left of the sidebar to open Settings, then go to Account → Data Connections. The AppLovin card says "AppLovin is connected per space". Click Go to Space Settings, which takes you to Settings → Space → Data Sources.
2. Generate an API key
On the AppLovin card, click Generate API Key. AppLovin's API keys page (ads.applovin.com) opens in a new tab. Sign in with your AppLovin account and copy your key.
3. Add the key in Upspring
Back in Upspring, click Add API Key, paste the key you copied from AppLovin into the window that opens, and save. The AppLovin card then shows Connected with Ad Accounts (n).
What comes in
Your own creatives only. There's no competitor research or ads library for AppLovin.
Performance at creative and creative-set level.
Good to know
AppLovin reports less data than other platforms, so a few report options work differently when an Axon account is in scope. In the account picker, Axon accounts carry the note "Will limit metrics & dates".
Date ranges: only Yesterday, Last 7 Days and Last Month.
Group by is set to Creative, and Compare is hidden.
Metrics: the report shows the hint "AppLovin asset-level data provides only Spend, Impressions, Clicks, and CTR. Derived metrics (e.g. CPM) are also available." Mixed with other channels, the full metric list stays, and Axon rows are blank where a metric isn't supported.
Launch Report isn't available when an Axon account is in scope.
Troubleshooting
The Generate API Key button is disabled
Only an admin can connect a data source. Ask an admin in your Upspring account to connect AppLovin, or to give you admin rights.
The key isn't accepted
Copy the key again from AppLovin's API keys page and make sure nothing extra was pasted with it. If it still fails, check that the key comes from an AppLovin account where you have Admin access.
I can't pick a custom date range
AppLovin only supports Yesterday, Last 7 Days and Last Month. Remove the Axon account from the report to use other ranges.
Launch Report is missing
Launch Report isn't available when an Axon account is in scope. Use Top Performing or Custom Groups Comparison instead.
Need help?
Reach out to us in chat and we'll get you connected.