Connect your Google Ads account and your YouTube video ads show up in Upspring with the same AI analysis, performance data and creative workflows you use for your other ads. You can view YouTube on its own or next to Meta, TikTok and your other accounts in multi-account reports and dashboards.
What you need
Admin access on the Google Ads account you want to connect.
A Google Ads account that runs YouTube video ads. Only YouTube video ads come in. Search, Display, Performance Max and other Google campaign types don't.
Admin rights in Upspring. Only an admin can connect a data source. For everyone else the button is disabled.
Connect YouTube
1. Open Data Connections
Click the gear icon at the bottom left of the sidebar to open Settings, then go to Account → Data Connections, and find the Google / YouTube Ads card ("Connect to Google Ads for YouTube video campaigns").
2. Sign in with Google and approve access
Click Connect on the card. You're sent to Google to sign in. Use the Google account that has Admin access on your Google Ads account, and approve the permissions Upspring asks for.
3. Check your ad accounts
Back in Upspring, the Google / YouTube Ads card shows Connected and its button changes to Reconnect. Your connected ad accounts are listed under Settings → Space → Data Sources, in Ad Accounts (n). If an account is missing, an admin can click Sync Ad Accounts. There's no separate account selection step in Upspring.
4. Use YouTube in a report
Open a report and pick your YouTube accounts in the account picker (Search ad accounts...). It's a multi-select list, so you can add several accounts, including accounts from other channels.
Good to know
YouTube video ads only. Other Google Ads campaign types aren't brought in.
Manager (MCC) accounts are supported. If you manage your ad accounts through a Google Ads manager account, you can connect them with it.
Works across channels. YouTube accounts can be added to multi-account reports and dashboards next to Meta, TikTok and AppLovin (Axon).
This isn't "Sign in with Google". Signing in to Upspring with Google is separate from connecting your Google Ads data.
Troubleshooting
The Connect button is disabled
Only an admin can connect a data source. Ask an admin in your Upspring account to connect Google / YouTube Ads, or to give you admin rights.
My Google Ads account isn't under Ad Accounts
The Google user you signed in with doesn't have access to it. Check that the user has Admin access on that account (or on the manager account above it), then click Reconnect or Sync Ad Accounts.
Some of my Google campaigns are missing
Only YouTube video ads come in. Search, Display, Performance Max and other campaign types aren't part of this connection.
Need help?
Reach out to us in chat and we'll get you connected.