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Multi-Account Reports

View one report across multiple ad accounts in any combination — Meta, Google, TikTok, and Axon (AppLovin).

Written by Ron Dahan

View one report across multiple ad accounts in any combination — Meta, Google, TikTok, and Axon (AppLovin). Spend, performance, creatives, and tables all union into a single view, with each row stamped to its source account.


Selecting Multiple Accounts

  1. Open any report on the Creative Analytics page.

  2. Click the account picker in the top-right corner.

  3. Tick the additional accounts you want to include. The first one stays as your primary account; the rest are added as extras.

Each account fetches independently, so you'll see existing data right away while new accounts load in the background. A small spinner on each chip shows per-account loading.


Mixing Axon with Other Providers

You can now combine Axon (AppLovin) accounts with Meta, Google, or TikTok in the same report. Because Axon's API is more limited than the others, mixing applies a few constraints to keep the union consistent.

When you add an Axon account to a non-Axon scope (or vice versa), you'll see a hint on hover:

Will limit metrics & dates

Clicking still works — the report just snaps into Axon-compatible mode.

What changes when Axon is in the mix

  • Date range switches to one of three options: Yesterday, Last 7 Days, or Last Month. Axon's API only supports those three windows. Non-Axon accounts in the same scope are queried for the equivalent date range so every account covers the same period.

  • Group by is locked to Creative. Other dimensions (Ad name, Copy, Headline, Landing Page, etc.) aren't available because Axon doesn't return that data.

  • Compare period is hidden — Axon doesn't support arbitrary historical comparisons.

  • Metrics behavior depends on the mix:

    • All accounts are Axon — the metrics list is capped to the four Axon supports: Spend, Impressions, Clicks (all), CTR.

    • Mixed (Axon + non-Axon) — you keep the full metrics list. Non-Axon rows show real values; Axon rows are simply empty for any metric Axon doesn't return.

A small hint appears next to the date selector when Axon is in scope:

Axon only supports these date ranges

What's blocked

  • Launch Report isn't available when any Axon account is in scope.

What still works

  • Top-Performing report — fully supported.

  • Custom Group Comparison — supported. Some filters don't apply to Axon ads (see below).

  • Filters — most filters work; some are skipped for Axon rows (see below).


Custom Group Comparison with Axon

Custom Group Comparison is now available for Axon scopes (single, multi-Axon, or mixed). When you create groups, the data is sliced at the Creative level.

A small hint appears near your custom-groups list when Axon is in scope:

Some filters won't apply to Axon ads

Specifically:

Filter type

Works on Axon ads?

Naming convention

Yes

Property tags

Yes

Ad name

Yes

Metric thresholds (greater / less than)

Yes

Ad account

Yes

Campaign

No

Ad set

No

Ad type

No

Landing page

No

Status

No

Launch date

No

Filters in the second group are skipped for Axon rows because Axon's API doesn't return those fields. They still apply to your Meta / Google / TikTok rows as expected.


Filtering by Ad Account

A new Ad account filter is available in the filter dialog wherever filters apply (report header, custom groups, view-level scope, per-widget filters). Use it to scope a report or a custom group to a subset of the selected accounts.

  1. Click Add filter.

  2. Pick Ad account from the dropdown.

  3. Choose is or is not, then tick the accounts.

The filter only appears when more than one account is in scope.


Per-Account Detail in Multi-Account Reports

When more than one account is selected, the report adds account context wherever it's useful:

  • Cards show every provider's icon stacked on the chip.

  • Tables add an Ad account column with a coloured pill for each row.

  • Hover tooltips on the chip list every account in the row's source.

This works the same for live reports and shareable reports — so a client opening a shared link sees exactly which account each ad came from.


Sharing a Multi-Account Report

Multi-account scopes are fully supported in shareable reports. When the source scope contains an Axon account, the share carries the chosen Axon date range so the public viewer fetches the same window for every account.

See Shareable Reports for the full flow.


Limitations

  • AI Chat stays single-account by design. Use the in-drawer account selector to switch which account the chat is grounded in.

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