Connect your TikTok Ads account and your TikTok creatives show up in Upspring with the same AI analysis, performance data and creative workflows you use for your other ads. You can view TikTok on its own or next to Meta, YouTube and your other accounts in multi-account reports and dashboards.
What you need
Admin access on the TikTok advertiser account you want to connect. The person who connects must have this access, or TikTok blocks the connection.
Admin rights in Upspring. Only an admin can connect a data source. For everyone else the button is disabled.
Connect TikTok
1. Open Data Connections
Click the gear icon at the bottom left of the sidebar to open Settings, then go to Account → Data Connections, and find the TikTok card.
2. Sign in to TikTok and approve access
Click Connect on the TikTok card. You're sent to TikTok to sign in. Use the TikTok account that has Admin access on your advertiser account, and approve the permissions Upspring asks for.
3. Check your ad accounts
Back in Upspring, the TikTok card shows Connected and its button changes to Reconnect. Your connected ad accounts are listed under Settings → Space → Data Sources, in Ad Accounts (n). If an account is missing, an admin can click Sync Ad Accounts. There's no separate account selection step in Upspring.
4. Use TikTok in a report
Open a report and pick your TikTok accounts in the account picker (Search ad accounts...). It's a multi-select list, so you can add several accounts, including accounts from other channels.
What comes in
Video watch metrics, so you can see how far people watch each creative.
App installs and conversions. A TikTok conversion is shown as Results in Upspring.
ROAS, when your TikTok account sends purchase value data. For lead or app install campaigns, use Results, App Installs or Leads instead.
Weekly Insights for your TikTok accounts.
Good to know
Works across channels. TikTok accounts can be added to multi-account reports and dashboards next to Meta, YouTube and AppLovin (Axon).
No ROAS without purchase value. If ROAS looks empty, your TikTok account likely isn't sending purchase values. Use Results instead.
Troubleshooting
The Connect button is disabled
Only an admin can connect a data source. Ask an admin in your Upspring account to connect TikTok, or to give you admin rights.
"TikTok API error: No permission to operate advertiser"
The person who connected TikTok doesn't have Admin access on that advertiser account. Ask your TikTok Business Center admin to give that user Admin access on the advertiser account, then click Reconnect.
My advertiser account isn't under Ad Accounts
The TikTok user you signed in with can't access it. Check the user's access in TikTok Business Center, then click Reconnect (or Sync Ad Accounts), or connect with a user who has Admin access.
I see Results but no ROAS
ROAS needs purchase value data from TikTok. For lead or app install campaigns, track Results, App Installs or Leads.
Need help?
Reach out to us in chat and we'll get you connected.