Every report in Upspring starts with a type. The type decides how your data is structured and which question the report answers. When you create a report, the Create New Report dialog offers three:
Top Performing: see which creatives are achieving the best performance.
Custom Groups Comparison: compare sets of creatives that you define with filters.
Launch Report: track ads launched since a specific date, split into segments.
You find your reports under Reports in the Reporting sidebar.
Top Performing
Use it to find your best ads, creatives or concepts for any date range. It brings together all ad data for the selected ad accounts and time window, shows your chosen metrics (for example Spend, AOV, Purchases or Hook Rate) on every creative, and organizes results by your chosen Group By.
Custom Groups Comparison
Use it to compare two or more sets of ads side by side, for example Video vs Image vs Carousel.
Click Edit groups to open Define Custom Groups. Name each group and add filters to it, or click + Add Custom Group for another one. To get started fast, pick a Quick start option: Naming convention, Creative properties, Ad type or Audience segments. Quick start replaces your current groups with one group per value.
Launch Report
Use it to see how everything you launched since a given date is doing. Pick a launch date, then split your new ads into segments such as Scaled or Winners, each defined by rules like spend or ROAS. Read the full guide: The Launch Report.
Ask about any report with Claude or ChatGPT
Have a question about your results? Click Ask at the top right of any report and choose Claude or ChatGPT. The report opens in your AI with its context ready, so you can ask things like "Which concept is winning?", "Which ads should I cut?" or "What should we test next?"
The same works across Upspring: Ask with on every advertiser page and Open with on every ad. See Ask with Claude or ChatGPT.