Who is this for
Anyone researching competitor ads, building a creative strategy, or studying top-performing ad examples.
Open an Ad View
From the Research tab, click any ad Analyze option. You’ll see the full Ad View page.
Review the Ad Preview
On the left, watch the ad exactly as it appeared on social platforms. You can play, pause, or download the video for analysis.
See the Ad Details
On the right, you’ll find:
Brand page: quick link to the advertiser’s page
Status: how long the ad ran
Landing page: URL linked to the ad
Platforms: where the ad was active
Check Performance Signal
The performance bar shows how strong this ad performed based on Upspring’s AI model. It blends multiple performance signals (engagement, duration, creative usage, etc.) to predict success.
💡 Tip: Compare multiple ads from the same brand to spot creative patterns.Understand Key Concepts
Each ad is automatically tagged with its creative concepts - for example Social Proof, Motion Video, UGC, Offer-driven. These help you identify what strategic angle or creative format drives performance.
Generate a Creative Spin
Use Creative Spin to instantly turn any competitor ad into inspiration tailored to your brand. Upspring’s AI extracts the creative elements that make this ad work and reimagines them for your own product or audience.
Open Creative Spin
From any Ad View, switch to the Creative Spin tab.
Enter your product or brand
In the Product / Brand name field, type your product or company name.
💡 Tip: Use clear product names, for example “AloYoga Leggings”.
(Optional) Connect your Shopify store
If you’ve linked Shopify, you can pull product data directly by selecting Choose product from your Shopify store. This helps the AI tailor the creative concept more precisely.
Add additional context
In the Additional context box, describe your product, audience, or creative goal.
Example: “Targeting women 25–35, looking for new ad ideas for product launches around self-care.”
Generate your Spin
Click Generate Creative Spin. Upspring’s AI will analyze the selected ad’s structure — tone, visuals, motion, narrative and generate a concept adapted to your brand.
Review and apply
Once generated, you’ll see a creative direction summary and actionable insights on how to replicate or adapt this ad’s success pattern.
💡 Pro tip: Try generating spins from different ad types (UGC, Product Demo, Collaboration) to compare which creative strategy best fits your brand.
Share or Save
Use the Share button to send the ad with your notes or insights to your team.
Use Breakdown
Breakdown gives you a second-by-second view of any ad’s creative structure. It helps you understand how top-performing ads are built from hook to message and what emotional triggers or visual techniques make them work.
Open Breakdown
From any Ad View, go to the Breakdown tab.
Review the Strategy Overview
At the top, see the ad’s core creative angle and why it works.
This includes:
Core Angle: The main creative message or positioning (“Celebrating female achievement through a dynamic, shareable format”).
Why It Works: Key factors behind the ad’s success (for example, “trend-driven nature of social media challenges,” or “authentic tone bypasses ad fatigue”).
Story Summary: Describes what happens in the ad visually and narratively.
Target Audience: The demographic and mindset the ad is designed for.
Tone & Style: The emotional and stylistic qualities driving engagement (for example, “Energetic, authentic, playful, and empowering”).
How To Replicate: Practical takeaways to apply the same strategy — such as using trending audio, bold text, and unpolished authentic settings.
Navigate the Timeline
Below, you’ll see a timeline divided into creative segments (Hook, Visual Narrative, Message Reveal, etc.).
Each segment corresponds to a specific moment in the ad.
Click a segment to see its detailed breakdown.
Explore Each Section
For every section, Upspring shows:
Summary: What happens during this moment
Creative Elements: Key components (text, motion, visuals, sound)
Emotional Trigger: What feeling this moment aims to evoke
Why It’s Effective: Why this specific sequence performs well
How to Replicate: Actionable tips to apply this concept to your ads
Use Insights to Create Better Ads
The Breakdown helps you identify the structure of winning ads, what makes people stop, watch, and convert, so you can apply similar creative principles to your own campaigns.