Who is this for
Anyone who wants to monitor competitor brands, get creative inspiration, or study how top advertisers iterate and scale winning ads.
Tip: Use this also for inspiration. Follow brands that inspire you. Track great brands to open up your mind and grow your creative landscape.
Steps
1. Go to Research
From the left sidebar, click Research.
2. Click “+ Follow New Brand” on the right corner
Search for a brand by:
• Brand name
• Website URL
• Facebook URL
Then - choose the right brand to follow from the list.
Once added, the brand will automatically appear in the left sidebar list. There is no follow limit. It usually takes a 2-3 minutes for all the data to be fetched and for the analysis to be finished.
3. Open a brand profile
Click any brand in the list to open its Brand Ad Library view.
Here you can see:
• Media Mix (video, image, carousel)
• Landing Pages the ads point to
• Official Collaborations (creators, influencers, co-brands)
• Their Ads Library
• Learn about their Creative Strategy
4. Scroll to see all active ads
All ads from the brand appear below. Each ad card includes:
• Creative preview
• Copy + headline
• Run time and Date
• Green Performance Signal (AI-based indicator, not spend-based)
• Concept tags / Reuse detection
6. Filter ads
Use the filters bar to sort ads by:
• Performance
• Time running
• Format
• Status
• Concept
7. Save ads to a board
Click Save on any ad to add it to an existing board or create a new one.
Boards allow you to collect, compare, and share creatives you want to reference later (ex: “Q4 competitor ads”, “Great hooks”, “UGC examples”).
You can find all your saved Boards in the side bar
8. Unfollow a brand (optional)
Click Unfollow in the top right of the brand view to remove it from your list.
Troubleshooting
Brand not found: Try searching by URL or Ads Library link instead of name.
Data looks incomplete: Meta ads sometimes sync in batches — try pressing Sync.
No Performance Signal showing: The ad may not have enough metadata yet for AI scoring.
Next recommended step
Open any ad and click Analyze to drill into Creative Properties, Watch Retention, AI insights, and performance breakdowns.