Keep an eye on competitors, find creative inspiration, and learn how strong advertisers test and scale their ads. Follow brands that inspire you, not only direct competitors. A wider Watch list gives you a wider creative landscape.
1. Find a brand in Discovery
In the left sidebar, open Discovery and click Advertisers. Type a brand name or website into the search box.
2. Open the advertiser page
Click a brand to open its advertiser page. You get the brand at a glance: active ads, Spend, Traffic and Sales grades, and follower counts, plus the tabs Overview, All ads, Hooks, Analysis, Creators, Reddit and Similar advertisers. For a full tour, see Advertiser Discovery: the advertiser page.
3. Add the brand to your Watch list
Click Watch at the top of the advertiser page. Brands you watch appear under WATCH LIST in the Discovery sidebar, so they stay one click away.
New brands can take a few minutes to fully load while Upspring collects and analyzes their ads.
4. Browse their ads
Open the All ads tab to see the brand's ads. Sort by Perf. Signal to bring the strongest ads to the top. Click any ad to see its funnel stage, target persona, angle, concept, offer and engagement. See Analyzing Other Brand Ads for details.
5. Save ads to a board
Click Save on any ad to open Save to boards. Pick a board or click Create new board. Boards help you collect and share ads you want to come back to, for example "Q4 competitor ads" or "Great hooks". Find all your boards under Discovery > Boards.
6. Ask your AI about the brand
On any advertiser page, find the Explore with your AI card, click Ask with and choose Claude or ChatGPT. Ask about the brand's ads, creative strategy, market positioning and scale. See Ask with Claude or ChatGPT.
Troubleshooting
Brand not found? Try a different spelling, a shorter version of the name, or the brand's website.
Data looks incomplete? A newly added brand may still be loading. Check back in a few minutes, or click Re-sync.
Still stuck? Message us from the chat bubble and we will take a look.