Who is this for
Anyone who wants to understand how a brand balances video vs static ads, what landing pages drive traffic, and who they collaborate with.
Steps
1. Open a followed brand
From the left sidebar, under Research, select a brand you already follow.
2. Review the Media Mix
The Media Mix section shows how many ads the brand currently runs by format — video, image, and carousel.
You’ll also see how much of their ad library each format represents (example: 92% video, 8% image).
💡 Tip: Brands heavily leaning on video often test creative storytelling angles, while static-heavy mixes suggest conversion or retargeting focus.
3. Explore Landing Pages
Here you can see all URLs that the brand’s ads drive to, ranked by frequency and share of total ads. This helps you identify which product collections, campaign pages, or offers they push the most.
💡 Tip: Changes in landing-page focus usually signal a shift in the brand’s priority — for example, from evergreen products to seasonal drops.
4. Check Official Collaborations
The Collaborations section shows the creators, influencers, or partner brands that appear in the brand’s ads — with counts and percentage breakdowns.
These are verified partnerships detected by Upspring’s AI, helping you understand who the brand consistently works with.
💡 Tip: Collaboration data reveals creative partnerships worth tracking — frequent appearances often mean proven influencer ROI or strong brand affinity.
Troubleshooting
I don’t see Media Mix data: The brand may not have any active ads in that format.
Landing pages missing: Some ads may redirect through third-party links that Meta doesn’t expose.
Collaborations look incomplete: The AI only detects visible or tagged collaborators, not every creator partnership is officially linked.
Next recommended step
After reviewing Media Mix, Landing Pages, and Collaborations, scroll down to Creative Strategy to understand how these elements connect across campaigns.