Who is this for
Marketers, strategists, and creative teams tracking competitor or category trends to understand what creative directions deliver consistent results.
Open Creative Strategy
From any brand page you follow, click the Creative Strategy tab.
Understand the Overview
At the top, you’ll see a summary explaining that Upspring AI analyzes all the brand’s ads to extract their dominant creative strategies. This includes patterns across:
Creative Themes (messages and storytelling styles)
Ad Hooks (how the ad opens or grabs attention)
Format Patterns (recurring visual or editing styles)
Target Personas (the audiences these creatives speak to)
Scaling Signals (repeatable formats that consistently perform)
Review Each Card
Each insight is presented as a card with a clear headline and category tag (e.g. Creative Theme, Ad Hook, Scaling Signal).
Inside each card, you’ll find:
A concise explanation of the creative tactic
Supporting Evidence you can expand to see examples of ads where this pattern appears
Use Ask AI
Use the Ask AI bar at the top to explore deeper insights. You can ask questions like:
“What creative angles are driving the most engagement for this brand?”
“Which hooks repeat across their best-performing ads?”
Upspring’s AI will answer based on live brand data and ad patterns.
Apply Insights to Your Strategy
Use Creative Strategy to shape your next brief or test plan. Combine it with Creative Spin to generate new ideas inspired by the brand’s winning approaches.
💡 Pro tip: Compare Creative Strategies across brands you follow to uncover shared category trends and creative white spaces no one’s using yet.