🧠 What is Creative AI Analysis?
Every creative in Upspring comes with a built-in AI Insights panel that helps you turn performance data into next-step actions.
When you click any creative in a report, you’ll see a detailed view powered by Upspring’s AI Creative Engine — your personal analyst for visual performance.
By clicking on any creative on the report you'll open the creative insights view
💬 What you can do inside the Creative View
1️⃣ AI Analysis
Get a context-aware benchmark of your creative against your entire ad account.
Upspring’s AI reviews historical performance patterns, similar concepts, and engagement trends to surface:
Strengths (what makes this ad work)
Weak points (where viewers drop or disengage)
Concrete ideas for next iterations (e.g., “Test shorter intro before product reveal,” “Swap CTA phrasing,” “Use brighter lighting for faster recognition”)
💡 Think of it as your creative strategist — powered by your own data.
2️⃣ View Breakdowns
Dig into the data behind the insights.
You can open Breakdowns to see detailed metrics by:
Gender & Age
Placement (Feed, Story, Reels, etc.)
Copy Variant (if multiple versions exist)
Each breakdown helps you validate whether the AI’s findings align with real audience behavior.
3️⃣ Ask AI 💬
Start a free-form chat with your creative’s context already loaded.
Ask questions like:
“What makes this ad perform better than my last UGC video?”
“How can I improve retention in the first 3 seconds?”
“Which part of this ad resonates most with women 25-34?”
The AI has full access to your account-level performance data, your naming rules, and tagged attributes, so its answers are personalized and actionable.
🧩 It’s not a generic chatbot — it knows your brand, your ads, and your performance.
4️⃣ View & Edit Auto Tags
Upspring automatically analyzes and tags every creative using the schema you define (e.g., {format}, {style}, {product_focus}, {tone}).
You can:
View the detected tags
Manually edit or override them
Or let the AI re-generate tags based on your schema
These tags power smarter filtering, clustering, and AI comparisons across your account — keeping your entire creative library organized and searchable.
By combining AI Analysis, Breakdowns, Ask AI, and Auto Tagging, you get a 360° understanding of each creative — what works, why it works, and how to make it even better.