Open Breakdown
From any Ad View, go to the Breakdown tab.
Review the Strategy Overview
At the top, see the ad’s core creative angle and why it works.
This includes:
Core Angle: The main creative message or positioning (“Celebrating female achievement through a dynamic, shareable format”).
Why It Works: Key factors behind the ad’s success (for example, “trend-driven nature of social media challenges,” or “authentic tone bypasses ad fatigue”).
Story Summary: Describes what happens in the ad visually and narratively.
Target Audience: The demographic and mindset the ad is designed for.
Tone & Style: The emotional and stylistic qualities driving engagement (for example, “Energetic, authentic, playful, and empowering”).
How To Replicate: Practical takeaways to apply the same strategy — such as using trending audio, bold text, and unpolished authentic settings.
Navigate the Timeline
Below, you’ll see a timeline divided into creative segments (Hook, Visual Narrative, Message Reveal, etc.).
Each segment corresponds to a specific moment in the ad.
Click a segment to see its detailed breakdown.
Explore Each Section
For every section, Upspring shows:
Summary: What happens during this moment
Creative Elements: Key components (text, motion, visuals, sound)
Emotional Trigger: What feeling this moment aims to evoke
Why It’s Effective: Why this specific sequence performs well
How to Replicate: Actionable tips to apply this concept to your ads
Use Insights to Create Better Ads
The Breakdown helps you identify the structure of winning ads, what makes people stop, watch, and convert, so you can apply similar creative principles to your own campaigns.