Overview
The Launch Report helps you quickly track ads launched since a selected date and organize them into performance-based segments. Create simple or advanced filters to identify “Scaled,” “Winners,” or any other category that matters to you.
Creating a Launch Report
Click "+ New Report" in Creative Analytics
Choose "Launch Report"
Your report opens automatically
Key Features
1. Launch Date Filter
Set a "Launched since" date to limit all data to ads launched on or after that point. Use presets (Last 7 Days, Last 30 Days, etc.) or choose a custom date.
This is ideal for isolating recent campaigns or comparing different launch periods.
2. Segments
Segments help you categorize ads based on performance:
Launched (default): All ads launched since your selected date
Custom Segments: Up to 4 segments with your own names, icons, and filters
Each segment shows its name, matching ad count, and a short description of its criteria.
3. Configuring Segments
Click "Configure"
Edit or add up to 4 custom segments
For each segment:
Choose an icon
Name the segment
Add metric filters (ROAS, Spend, CTR, etc.)
Remove segments as needed
Examples:
Scaled: ROAS > 1.5 AND Spend > $500
Winners: ROAS > 2.0 AND Impressions > 10,000
4. Benchmarks
When adding filters, you’ll see your account’s average for the selected date range. Click “Use avg for these dates” to automatically populate the value and adjust as needed.
5. Viewing Segment Data
Click any segment card to see matching ads in the table. The title will indicate:
“X ads are [Segment Name] out of Y launched.”
6. Additional Filters
Add global filters (properties, naming conventions, etc.) that apply to all segments. These pair with your segment filters for deeper precision.
Best Practices
Start small with 1–2 segments
Use clear names (e.g., “Q4 Winners”)
Rely on benchmarks to set realistic thresholds
Combine metrics for stronger targeting
Update regularly as campaigns evolve
Troubleshooting
Empty segment? Check filters or adjust the launch date
Max segments reached? Limit is 4 custom segments
Counts show 0? Configure or loosen filter criteria