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Understanding the Data Table

See all your ad data in one place — sortable, color-coded, and fully customizable

Ron Dahan avatar
Written by Ron Dahan
Updated over 3 weeks ago

📋 Overview

Below every report chart is the Data Table, showing all ads (or grouped results) based on your selected Group By option.
Each row represents one entity — like a Creative, Headline, or Landing Page — and each column shows its performance metrics (Spend, CTR, ROAS, etc.).

🎨 Color highlights

Quickly spot what’s working.
Turn on “Highlight Winners/Losers” to color your metrics from green (strong) to red (weak) across any chosen column.
Perfect for identifying top and low-performing assets at a glance.

↕️ Sort & explore

Click any column header to sort your table.
Results toggle between ascending and descending order — helping you instantly find best or worst performers.

⚙️ Configure your table

Click “Configure Table” to choose which metrics appear and in what order.
You can add, remove, or reorder columns — including any Meta metric or your custom conversions — so the view fits your goals.

💡 Tip

When checking a checkbox for any row, that creative (with the chosen metric) will be added to the chart above, allowing you to compare trends visually across multiple creatives or groups.

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