The Ads Library is Upspring's searchable library of ads across brands and categories. Every ad is analyzed by our AI, so you can search by what an ad actually does, not only what it looks like. Use it to find proven ideas, research competitors, or build a swipe file for your team.
1. Open the Ads Library
In the left sidebar, open Discovery and click Ads Library.
2. Search, filter and sort
Type a brand, product or idea into Search anything. Click Filters to narrow the results by Format, Industry, Category, Funnel, Status, Last seen, Hook, Persona, Angle or Concept.
Use the sort menu at the top right to order results by Perf. Signal, Newest or Shuffle. Perf. Signal brings the strongest ads to the top. Ads running right now carry a LIVE badge.
3. Every ad, analyzed
Click any ad to open its ad page. Likes, comments and shares appear right under the preview. The Overview tab shows the ad's Funnel stages, Target persona, Angle, Concept and Offer. The Strategy tab shows the persuasion technique it uses, and the Landing page tab shows where it sends people. For a full walkthrough, see Analyzing Other Brand Ads.
4. Save ads to Boards
Click Save on any ad to open Save to boards. Tick one or more boards, or click Create new board, then click Save.
Find all your boards under Discovery > Boards. Click New board to start one, or use Filter boards to find one fast.
5. Ask your AI
On any ad, click Open with and choose Claude or ChatGPT to explore it with your AI. See Ask with Claude or ChatGPT.
Tip: want the best ads in a category without searching? Try Discovery > Highlights. Want to run these searches from your own tools? Use the Ads Library API card at the top of the page to get an API token.