Open any ad in Upspring to see why it works: who it targets, which angle and concept it uses, what it offers and how people respond. Use it to learn from a competitor's ad before you brief your own.
1. Open an ad
From an advertiser page: open the All ads tab. Sort by Perf. Signal to bring the strongest ads to the top. Ads running right now carry a LIVE badge.
From the Ads Library: go to Discovery > Ads Library, type into Search anything, and narrow down with Filters.
Click any ad to open its ad page.
2. Watch the ad and check engagement
The preview on the left plays the ad as it ran. Right under it you see its likes, comments and shares, so you can tell which creatives actually connect with people. Below that you see when the ad was last seen, how many days it has been running, when it started, the country, and the ad copy.
3. Read the Overview tab
The Overview tab shows how our AI reads the ad:
Funnel stages: how much the ad leans on awareness, consideration or conversion
Target persona: who the ad speaks to
Angle: the main argument it makes, for example ingredient led or offer led
Concept: the creative idea behind it
Offer: what the viewer is being offered, for example a discount percentage
4. Check the Strategy and Landing page tabs
The Strategy tab shows the Persuasion technique the ad relies on, for example URGENCY – LIMITED TIME on an image ad with a time-limited discount. The Landing page tab shows where the ad sends people.
5. Act on it
Use the buttons at the top right of the ad page:
Save: opens Save to boards, so you can add the ad to a board your team can find in Discovery > Boards.
Open with: pick Claude or ChatGPT. The ad opens with its context ready, so you can ask what makes it work, how to adapt it for your brand or what to test next. See Ask with Claude or ChatGPT.
Download and Share: keep a copy of the ad or send it to a teammate.
What to look for
Persona: is this your customer too?
Angle and concept: which argument and creative idea does the brand bet on?
Offer: discount, bundle, trial or no offer at all?
Funnel stage: is the brand building awareness or going for the sale?
Run time: an ad that has been live for weeks is likely working for them.
Engagement: are people commenting and sharing, or scrolling past?
Patterns: open 3 to 5 ads from the same brand. The angles and concepts they repeat are the ones they trust.