See what is working right now in your category, without digging through thousands of ads. Upspring indexes millions of ads every week, scores and ranks them, and surfaces the top ads from the biggest spenders in Discovery > Highlights.
1. Open Highlights
In the left sidebar, open Discovery and click Highlights.
2. Pick your category
The page title reads What's working in followed by your category. Click the category name to open the dropdown and switch to another industry or sub-category.
3. Choose how to browse
For you: rows picked for you, such as Like your saves (based on ads you saved) and Brands you follow, plus themed rows like Product demo or Closing the sale.
Concepts: top ads grouped by creative concept, such as Product demo, Price positioning, Myth busting or Problem and solution.
Personas: top ads grouped by the audience they speak to.
Click any card in the row to narrow the feed to that collection, concept or persona.
4. Filter by funnel stage
Use the stage filter at the top right to focus on All stages, Awareness, Consideration or Conversion.
5. Open an ad
Click any ad to open its ad page with the full AI analysis and engagement. From there, click Save to add it to a board, or Open with to explore it in Claude or ChatGPT.
Tip: check Highlights at the start of each week. It is the quickest way to bring fresh, proven ideas into your next creative brief.