Every advertiser in Upspring has its own page: how big they are, what they run, which hooks they lean on, and what people say about them. Use it to size up a competitor, a potential partner or a whole category.
Find an advertiser
In the left sidebar, open Discovery and click Advertisers.
Search for any brand by name.
Click a result to open its advertiser page.
The header
At the top you see the advertiser name, region and category, plus a few actions:
Watch adds the brand to your Watch list, so it stays one click away in the left sidebar.
Search advertiser jumps to another brand without leaving the page.
Re-sync refreshes the brand's ads and data.
Ask with, in the Explore with your AI card on the right, opens the brand in Claude or ChatGPT with its context ready. See Ask with Claude or ChatGPT.
Scale at a glance
Under the header, a strip of numbers shows how big the brand is:
Active ads: how many ads are live right now, with a trend chart.
Spend, Traffic and Sales: grades from A+ (largest) to D (smallest).
Facebook and Instagram follower counts.
The grades are modelled, coarse tiers that let you compare brands across Upspring. They are not exact figures and not a quality score. A dash means there is not enough signal to grade that area yet.
Overview
The Overview tab sums up how the brand advertises: Media mix, Funnel stages, Landing pages, Hooks and Top engaged creative.
All ads
Browse every ad the brand runs. Search by concept, narrow down with Filters, and sort by Perf. Signal to bring the strongest ads to the top. Ads that are running right now carry a LIVE badge.
Click any ad to open its full AI analysis.
Hooks
See Top hooks first, then every hook grouped by theme (for example Problem to solution), with a short explanation of why that theme works for the brand.
Analysis
The Analysis tab breaks down the brand's strategy into Angles, Personas, Hooks and Concepts, plus What they shipped most recently.
Personas shows who the brand is speaking to, so you can see where there is room for you.
Creators
See the creators who appear in the brand's ads.
Find out what people really think. What Reddit says sums up the conversation, Sentiment shows the overall mood, and Voices shows real quotes from Reddit users.
Similar advertisers
Discover brands like this one, a quick way to map a category or find new brands to watch.
Good to know
The same advertiser data is available through the Upspring API, and inside Clay, where Upspring is an official data provider.