Dashboards put several widgets on one view. Each widget has its own settings, so a single dashboard can mix ad accounts, attribution windows, filters and metrics.
Dashboards vs Reports
A report answers one question with a fixed structure (see Report Types). A dashboard is free-form: you choose the widgets and how each one is set up. In the left sidebar, the DASHBOARDS section sits right above REPORTS.
Open or create a dashboard
The DASHBOARDS section in the sidebar lists your dashboards, for example Overview and Video Highlights. Click one to open it. Each dashboard has a three-dot menu next to its name.
To create one, click the + next to DASHBOARDS. The New dashboard dialog lets you start from a template or from scratch:
Overview
Video Highlights
Creative Performance
Executive Summary
Audience & Placement
Spend & Efficiency
+ Start blank, for an empty dashboard
Set the scope
The scope bar at the top of the dashboard has:
Date range
vs: a comparison range
Preset
Source
Add filter
Add widgets
Click the dashed + Add widget area at the bottom of the dashboard. The Add a widget dialog has three tabs:
Account: account-level trend widgets, such as the Performance trend line
Ad: Compare, Scatter, Bar, Pie, Filmstrip, Video Highlights, Metric table, Audience matrix, By audience, Segment matrix and By audience segment
Layout: Headings & notes, to organize and annotate the dashboard
Configure a widget
Hover a widget to see three icons: the gear (Widget settings), duplicate and trash. Widget settings include:
Ad accounts: click + Add account to add more
Attribution window: keep Use space default on, or turn it off and choose a window such as 7 Day Click / 1 Day View
Widget filters: click Add filter
Metrics
Bucket size (Daily, Weekly or Monthly), on line widgets
This is what makes a dashboard a multi-report view. For example, show the same metric for two ad accounts side by side, or under two attribution windows.
Video Highlights
Video Highlights is no longer a separate page. It is a dashboard, listed under DASHBOARDS next to Overview, and also available as a template when you create a new dashboard.
