Reports show how your ads perform for any date range, across one or more ad accounts. This guide walks you through building one.

1. Create the report

In the left sidebar, open Reporting and go to Reports. Open an existing report such as Top Performing, or click Create New Report and pick a type: Top Performing, Custom Groups Comparison or Launch Report. See Report Types.

2. Pick the timeframe

Click the date picker to choose a preset or exact start and end dates. Click Compare Date to compare against an earlier period.

3. Choose the ad accounts

Use the ad account picker in the header to choose one account, or several at once. See Multi-Account Reports.

4. Add filters

Click Add filter to narrow the report to the ads you care about. Stack as many filters as you need.

5. Group your results

Click Settings to open the Report Settings drawer. It holds the Source, Filters, Metrics display, Chart type and Group by options. Under Group by, choose Ad Name, Creative, Copy, Headline, Landing Page or No Grouping, or use the naming convention selector to group by your naming convention. See Group By.

6. Choose metrics

Click + Add metric to add a metric, or use its Custom metrics link to work with your own metrics. In Report Settings, Metrics display lets you show metrics as Chips or Cards.

7. Pick a chart type

In Report Settings, open Chart type and choose AI Layer, Cards, Classic, Compact, Compare, Scatter, Bar, Line, Pie, Duel, Filmstrip or None.

8. Save and share

Click Save to keep your setup. Click Share to open the share drawer. It has two tabs:

New Share: add a Title, a Public Description and an Internal Description, set the Allow Comments and Read Only toggles, then click Create & Generate Link.
Manage Shares: see the links you already created.

See Shareable Reports.