What Are Naming Conventions?
Naming conventions automatically extract meaningful information from your ad names, allowing you to filter and analyze campaigns without manual tagging.
Benefits:
📊 Filter ads instantly by any property (concept, version, editor, etc.)
🔍 Analyze performance across naming properties
🚀 Save time - no manual categorization needed
Setup Steps
Navigate to Settings → Naming Convention
1. Choose Your Separator
The character that separates parts of your ad name:
Hyphen (-), Underscore (_), Pipe (|), Space, or Custom
Example: BrandName_Version1_VideoAd uses _ as separator
2. Choose Identification Mode
By Identifier - Best for flexible naming
Properties identified by unique strings.
Example:
Campaign_C-(SummerSale)_V-(4)_E-(Sarah)
C-( with closer ) extracts → SummerSale
V-( with closer ) extracts → 4
E-( with closer ) extracts → Sarah
By Position - Best for consistent structures
Properties identified by their position (1 = first, 2 = second, etc.)
Example:
Nike_Sportswear_Video_Q4_2024
Position 1 → Nike
Position 2 → Sportswear
Position 3 → Video
3. Define Properties
For Identifier Mode:
Property Name: e.g., "Concept Name"
Identifier: e.g., C-(
Closer (optional): e.g., )
For Position Mode:
Property Name: e.g., "Brand Name"
Position: e.g., 1 (for first segment)
💡 The system shows a preview and found values from your existing ads to verify your setup.
4. Save & Use
Click Apply Changes to save. Then filter your ads:
Click Add Filter → Naming Convention
Select a property
Choose values to filter by
Quick Examples
(Identifier Mode)
TBYB_D-(LP-WORKS)_C-(Reasons)_V-(4)_E-(Ran)_R-(9x16)_FB
Properties: Destination, Concept, Version, Editor, Aspect Ratio
(Position Mode)
ClientName_Campaign_AdType_Month_Year
Properties at positions 1, 2, 3, 4, 5
Best Practices
✅ Keep naming consistent across all ads
✅ Start with 3-5 key properties
✅ Use clear, distinct identifiers
✅ Test with a few ads first
❌ Avoid changing format mid-campaign
❌ Don't use separators that appear in values