Weekly Insights shows what changed in your ad account this week, and what to do next.
Where to find it
In the left sidebar, under Home, open Reporting and click Weekly Insights. The header shows the week (for example "This Week Oct 19 to 25") and an ad account dropdown, so you can pick the account you want to look at.
What is on the page
The page opens with a Summary, followed by three sections:
Engagement Drivers
Conversion Gaps
Expansion Opportunities
Each insight card has a title and a one-line description. Click Read insight to expand the full insight.
Take an insight further in Claude or ChatGPT
Every insight card has a Claude or ChatGPT button. Click it to open the idea in Claude or ChatGPT and turn it into scripts, concepts, hooks, personas or angles to try. See Ask with Claude or ChatGPT.
Tip: make Weekly Insights your Monday check-in.